How Fishwife Brought Order to Demo Chaos
As Fishwife’s retail footprint expanded, demos became essential for driving trial. But planning demos through spreadsheets, scattered photo uploads, and text threads created inefficiencies and limited visibility. The team needed a more structured and strategic way to manage field execution.
The Challenge
Fishwife’s demo program was spread across disconnected tools. Schedules lived in Google Sheets, while photos were shared via text and stored across different devices. Forms were tucked away in unrelated folders, making it difficult to track what had happened at each store or when a location was last visited. Without a clear system, the team had no easy way to understand coverage, measure consistency, or connect demo activity to broader account strategy.
What Fishwife Needed:
Fishwife needed one clear, centralized system to plan, track, and organize all demo activity so the team could work strategically instead of managing chaos across scattered tools.
The Solution
To bring structure to the chaos, Fishwife adopted Vismerch’s Store Visits as the central hub for demo planning and execution. Instead of juggling multiple tools, they could now plan demos by store, log visits directly from the field, and keep all photos and notes automatically organized. Every demo sits within the full context of the account—buyer relationships, distributor details, and store history—giving the sales team a complete and up-to-date picture of field activity.
“Before Vismerch, demo planning felt chaotic. Now we can see our demo calendar, track visits in real time, and connect field work to actual account relationships.”
— Fishwife Team
The Results
With Vismerch in place, Fishwife now manages its entire demo program from one platform. Demo planning, reporting, and photo documentation are centralized, providing leadership with real-time visibility into what’s happening in stores.
Instead of searching through camera rolls or text strings, the team now accesses a clean, searchable archive of demo photos organized automatically by store and date. Because demos are tied directly to account details, field activity now aligns closely with sales priorities, and complete store histories help prevent redundant visits and support more strategic planning.
Fishwife Team
“We went from chasing down photos to having complete visibility and control. Vismerch made our demo program strategic.”
Why it Works:
Vismerch is designed specifically for CPG field execution, not traditional inside-sales workflows. By keeping store visits, demos, and account relationships together in one system, Fishwife gains a unified view of every retail door and ensures that field work consistently supports the company’s growth strategy.