How Huxley Built a Smarter Sales Pipeline with Vismerch Workspaces
When Huxley’s retail footprint began to expand, their sales pipeline became increasingly complex. The team was managing hundreds of prospects across multiple distributors and regions—each with unique relationships, contacts, and data sets.
The Challenge
“We tried using Monday.com, but it was built for everyone and understood nothing about CPG,” explains Simon Solis-Cohen, Founder of Huxley. “We couldn’t see how retailers connected to distributors, account managers, or DCs. Then we tried spreadsheets, but that quickly turned into chaos.”
What Huxley Needed:
Was a centralized, intuitive dashboard that could provide both a high-level 360° view of sales progress and the ability to drill into each account’s details—without losing context or wasting hours in manual updates.
The Solution
Vismerch’s Workspaces feature became Huxley’s new command center. The team built a custom Sales Pipeline Workspace to track every outbound touchpoint—from cold outreach to final authorization—tagging each retailer by distributor, distribution center, and status.
Because Vismerch comes preloaded with a robust database of retailers and distribution centers, Huxley was able to import existing spreadsheets instantly and start mapping accounts right away. Filtering by distribution center allowed the sales team to focus their outreach strategically—building one region at a time instead of chasing scattered leads.
“Workspaces gave us what no other platform could: structure, visibility, and real-time collaboration, every team member can open the Workspace and instantly see where each account stands—no need for long update meetings.”
— Simon Solis-Cohen, Founder of Huxley
The Results
Since implementing Workspaces, Huxley’s sales team has transformed the way they operate.
800% increase in door count within 10 months
3× more outreach volume per day thanks to streamlined tracking
Fewer internal meetings — everyone can see live updates directly in the Workspace
By replacing generic CRMs and clunky spreadsheets, Vismerch became Huxley’s true operating system for sales growth.
Simon Solis-Cohen, Founder, Huxley
“Before Vismerch, we were buried in spreadsheets. Now, we can visualize our entire sales pipeline, filter by distributor, and align the whole team in minutes. It’s built exactly how CPG sales actually work.”
Why it Works:
Vismerch’s Workspaces give CPG brands a flexible yet powerful way to organize complex sales ecosystems. For Huxley, it wasn’t just a tool—it became the foundation for disciplined growth, helping the team stay focused, organized, and connected as they scale nationwide.